The LCBO has started to mail out delivery notices to all our Members who order wine. This notice is being sent when the wine has arrived from overseas and has been cleared for delivery by the LCBO. The form letter is two sided, one with the numeric details of the transaction and the other with pick-up instructions. Please note - the pick-up instructions do not apply to our Members.
First, they instruct our Member to pick up the wine at the LCBO’s warehouse loading docks at 33 Freeland Street in Toronto. Our Members don’t have to do this we either cause the wine to be sent to an LCBO retail store that is conveniently located near our Member or we personally deliver the wine.
Second, they infer that our Members owe them for the wine and warn that they will be penalized if the wine is not picked up within a prescribed period of time. Our Members have already paid for their wine and don’t owe any additional money. We look after payment for them.
Please disregard these form letters when you receive them.
We have requested that the LCBO either correct the message or not send it at all. We also asked that they send the message electronically (they have the e-mail addresses of everyone who orders) to save money and be environmentally responsible. They have thanked us for our suggestions and we hope they will act on them.
Why is the LCBO sending out these notices?
When we inquired, we were told that this has always been their procedure; they just haven’t been following it.
We can surmise that it is in response to last year’s ruling by the Information and Privacy Commission of Ontario (IPC) ruling that the LCBO stop taking personal information from wine club customers. In a subsequent Ontario Superior Court of Justice appeal hearing, the case was remitted back to the IPC for reconsideration, i.e., the LCBO and the other involved parties were told to work out their issues between themselves. A key point in the ruling was, “it is not clear whether the IPC actually made a clear or consistent finding on the issue of whether the LCBO's customer is the club or the club member.” Since then, the LCBO has been determined to make certain that we are all fully aware that it is they who control the customer relationship when it comes to the purchase of beverage alcohol in the Province of Ontario.
To reinforce this point, they have instructed us to prominently post the following wherever we display our prices:
The LCBO is the only entity authorized to sell beverage alcohol in Ontario. Arthur Sellers & Company and Arthur’s Cellar Wine Club do not sell or markup beverage alcohol, but rather, arrange for customers to purchase it from the LCBO. Our prices indicated above and on our website include the LCBO sale price plus a fee to cover the cost of sourcing, handling and marketing the wine. The LCBO’s sale prices are available on request.
If you have any comments for the LCBO, please address them to Margaret Plant, Supervisor, Private Ordering (firstname.lastname@example.org) and copy Archie Karanxha, Acting Manager, Specialty Services (email@example.com) and Geoff Allaire, General Manager Operations, Toronto Retail Service Centre, Vintages Warehouse (firstname.lastname@example.org).
All this reminds me of a very old joke. It seems that a little devil was involved in a most unfortunate tangle with one of Toronto’s Red Rockets that resulted in his tail being severed. He was rushed to the Toronto General Hospital but was refused admission. The ER receptionist explained, “I am afraid you will have to take him to the LCBO ... they are the only ones in Ontario allowed to retail spirits.”