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For some unknown reason, the LCBO insists that wine clubs can only sell wine by the case – six or twelve regular sized 750 ml bottles. This is often more than the consumer wants. To help, we have been able to persuade several of our wineries to create ‘sampler’ cases that contain two or more of their brands. However, the ever-helpful LCBO imposes the requirement that all the wines in a given case must have the same alcohol content. So, while a mixed case of the above wines might be appealing, it is not permitted.
Several of our Members have addressed the issue by forming buying consortiums. They agree to split a case and one Member buys the wine, collects from the others and then divvies it up when it is ultimately delivered. One Member asked if we could help in this process, and while we must remain at arms length, we think we have come up with something that will do the trick.
 You will find this new icon on each of the wines listed on our website (once you click on “Details”). If you would like to purchase just a few bottles and would like to join with another Member or two to make up a full case, just click on “Post offer to share a case”. A screen will then appear asking you to specify how many bottles you want and your location, e.g. Downtown Toronto or Oakville. No personal information is required.
When the next Member selects this wine, they will see “1 offer to share this wine” beside the icon. By clicking on it, they will see your offer and will be able to send you a message to your e-mail address on file stating their desire to share a case with you. You are the quarterback and it is up to you to process the order, including payment and then for delivering the wine. If the two of you do not want enough wine to make up a case, then you wait till the next Member approaches you.
Once a full case has been reached, order the wine in the usual way. Then delete your original offer by going to the left sidebar on our homepage and clicking on “My Shares”. You can also use this function to amend or delete your original offer. If you cancel your original offer, please make sure to advise anyone who has already contacted you.
Happy sharing!
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